6 Powerful Ways to Gain and Keep Traction With Users

If you want to get your growth to trend upward and stay that way, there are a few things you can do to practically ensure success.

Photo by Michael Liao on Unsplash

Offer something original and innovative.

What you make needs to be special. It will be your calling card for years to come (hopefully). But more than that, your users shouldn’t be able to find ten other things that are just like what you made. Is your product another brand of toothpaste, whiteboard marker, or donut hole? If it isn’t, it should be unique enough that no one else can copy it easily, and if they do they will get in trouble.

Don’t fear the launch.

Stay away from perfectionism when it comes to launching your product. You want to get a solid, functioning product available to your intended audience as soon as possible so that you can start collecting data and iterating on what you learn.

Make a splash.

If you aren’t already known in the general space that your product is a part of, you need to build a network of your own fans. Make a name for yourself so that when the time comes and you launch, your own name actually helps market the product and convince users to try it out.

Partner up.

Everyone — and I mean everyone — is a potential partner when it comes to promoting your product. Bake in a strong referral program for your product that rewards both the referrer and the new user. Make some in-kind, cross-promotion deals with other companies that have interest from your intended users (but aren’t your direct competitors). Consider creating an API for other companies to use if you have your own platform. Get cozy with some influencers from across social media. Integrate your product with another company’s offering if there is some mutual benefit.

Get direct user feedback ASAP.

Nothing really helps you understand your users like actually talking to them, or at the very least having them answer some surveys. After looking at a few thousand responses you will begin to get a good idea of some of the psychology your real users have, not just the psychology you’ve read about in your initial market research.

Keep the party poppin’.

Your users should feel like something is happening on a regular basis with your product. This shows them that you care about the product, and them. Depending on what your product is, you can update it on a daily, weekly, or at the very least monthly basis. Update your product’s blog several times a week no matter what. Use in-app messaging, push notifications, and email to keep users informed wherever they may be. All of this messaging should add value to the user’s experience by either pointing them to something useful or interesting or offering special deals or opportunities.

Startup product manager. Sci fi, Fantasy and Science writer. https://t.co/6Eny0CBdBD https://channillo.com/user/29057 https://twitter.com/deller_a

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